Paper Towels and Synthetic Sponges Replaced with ‘Green and Clean’ – Voted Number 1 Eco-Friendly – ‘Skoy Cloth’ Wins in America’s Test Kitchen

Skoy Cloth was recently named the winner in America’s Test Kitchen by Cooks Illustrated. Skoy Cloth, Twist Euro sponge, and other household sponges were tested and the eco-friendly Skoy Cloth has come out as number 1.

Encinitas, CA – June 25, 2009 — Skoy Cloth is named the winner in Americas Test Kitchen by Cooks Illustrated August 2009 Edition. Eco Sponges are quickly replacing the old- school synthetic sponges and saving millions of dollars and trees as a replacement for paper towels. The Skoy Cloth is not only the winner in its utility but also a winner in aesthetics. Gone are the days when drab boring kitchen sponges and cloths hung over kitchen sinks. Skoy Cloth is raising awareness fashionably with bright fun colored cloths adorned with unique designs.

Co-founders Michelle Lundqvist and Karen Petersen are thrilled to have Skoy recognized at this level. “A lot of hard work and determination has gone into our Skoy brand. We have focused on usability and the environmental aspects and we’re convinced that Skoy Cloth can help save costs and improve the environment.” says Karen Petersen.

Skoy Cloth is a 100% biodegradable, compostable, and reusable cloth. One Skoy Cloth can outlast 15 rolls of paper towel in an average home. Each year 2.5 million tons of paper towel are being used and cluttering America’s landfills.

Skoy cloth is available online at and at other small retailers and e-tailers around the USA. Skoy Cloth is sold as a 4-pack and retails for $5.99 and is available in orange, pink, purple, blue, green, yellow and white.

About Skoy Enterprises

The company was founded in 2007 and is based in Encinitas, CA. Stay-at-home mothers Michelle Lundqvist and Karen Petersen wanted to share a cloth that was superior in quality and design. Skoy is a women-owned start-up that combines this quality with the environment in mind.

The Skoy cloth is a re-usable earth friendly cloth that helps clean your kitchen, bathroom, and most surface areas in your home or office. Skoy can be used in place of your sponge, wash cloth or paper towels. Skoy is thin and dries quickly so it does not become a breeding ground for bacteria. It is a European made product and is 100% biodegradable because it is made from a natural cotton and wood-based cellulose pulp. The Skoy cloth has an absorption factor of 15x its own weight.

Photos can be downloaded at:

Media Contact / Media Samples

For more information and media samples, contact:
Michelle Lundqvist
[email protected]