Energy People Connect names vaCommunications+ as their agency of record
Energy industry focused web 2.0 media company partners with award-winning international creative agency to expand outreach and brand traction
/EIN News/ HOUSTON, TX (August 19, 2009)- Energy People Connect, the first social networking and new media company to target individuals across the global energy industry, announced today that it has selected vaCommunications+ as agency of record for the company.
vaCommunications will be responsible for the company’s new brand strategy, along with associated banner ads, direct mail, email marketing, point-of-purchase and other special projects.
“We chose vaCommunication based on their ability to translate abstract business concepts into memorable creative deliverables across multiple mediums as well as their focused understanding of web 2.0 enabled new media. We are thrilled to work with this world-class, multi-cultural firm and believe that their expertise will enable us to further engage our members and clients across the global energy industry,” noted Brandy Brazell Obvintsev, President, Energy People Connect.
Daniela Barceló, Vice President, Business Development of vaCommunications added, “Energy People Connect’s integrated approach to media, member services and collaborative communications across the global energy industry is very complimentary to our business model. Their membership base is comprised of professionals in a very distinct business driven vertical, but their focus is on the soft subject drivers that shape the lives of people in the industry. We see this as an opportunity to apply the lessons learned from years of experience engaging both high end international luxury brands and business to business clients. Our work will involve cumulating best practices in business to business, consumer marketing and web 2.0 tactics. We are looking forward to enhancing the growth of a truly unique company.“
With offices throughout the United States and Latin America, vaCommunications has been providing integrated advertising, public relations and marketing services to international companies for more than 45 years. Their client slate includes such international brands as Lancôme, Coca-Cola and Nike. Visit www.vacommunications.com for more information.
About Energy People Connect
Energy People Connect, LLC is the only lifestyle focused social network and new media company for the +15 million members of the global energy industry. The company’s portfolio of offerings includes media products, member services and expatriate acculturation programs. Visit www.energypeopleconnect.com for more information.
Contact: [email protected]
+1 281 222 7277