09/22/2010 // Dallas, TX, USA // SEO for Lawyers // SEO for Lawyers
Google Instant is a predictive search combined with real-time results. The effect is less visible screen real estate making SEO and top rankings more important than ever. Experts have estimated that only 20% of searchers will see past the #4 result. Google Instant has also affected PPC ads since the ad displayed changes as the searcher types. Successful search marketing with Google Instant will require constant evaluation of the market and continually adjustments to your strategy to stay on top.
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