Written by Brian and Nan Knight NEW On Oct 4th 2010
Local Owners for http://meridian.suddenvalues.com
The original creator of the Deal of the Day service launches next generation offering.
Wenatchee, Washington – October 4, 2010 — SuddenValues, one of North America’s leading providers of local Internet marketing services, announced the launch of SuddenBlitz. This new Internet-based service facilitates a promotional event called a SuddenBlitz, which uses email, social media and community grass roots marketing to promote a local merchant. The event is centered on a merchant’s unique and highly discounted offer, (a minimum of 50% off) and sold on one of the Company’s 200 plus community portals to its 3 million SuddenValues subscribers. The community portal for Meridian and surrounding area is http://meridian.suddenvalues.com.
SuddenBlitz™ can be launched at any interval, (once per week, each day or multiple times during a single day) and includes additional discounts on offers for parties that refer others via email, Facebook and/or twitter. The service comes as a replacement for the Company’s “Deal of the Day” service launched in 2004. “Over the years a number of companies have copied and improved upon our Deal of the Day service, but overuse of the name in the past year has reduced its value. We felt it was time to step up and create a next generation service”, states CEO Steve Klock.
SuddenBlitz is one of the many components that make up the Company’s SuddenValues marketing service, but is offered as a standalone service. The service uses a shared revenue model, providing merchants a risk free trial of the SuddenValues service or a method to get their feet wet with Internet marketing. Each Offer is sold for a limited period of time or until a maximum number of available offers is reached. The Company carefully plans each event with the merchant using a redemption rate model to set the maximum number of offers for each SuddenBlitz.
“We recognize each business has a different capacity for the number of offers it can absorb, before realizing a return. Our goal is to build a lifelong SuddenValues customer, so we’re willing to reduce our initial financial return by limiting the number of offers for sale”, states Klock.
After purchasing the offers, subscribers can immediately gift or print the offer and redeem it at a merchant’s location(s), so the results of the service are instant. These offers can then be tracked by the merchant using SuddenBlitz redemption tracking tools, with a supporting mobile application due out later this year. Merchant’s that choose to upgrade to the standard and professional versions of the SuddenValues service receive the added benefit of being able to send an offer’s purchasers on-going email campaigns to encourage return activity. “These events create a great deal of awareness and allow a merchant to test one’s brand strength. However, the key to success is the ability to bring the subscriber back repeatedly and follow up email campaigns are essential to that process”
About the Company:
SuddenBlitz, along with the SuddenValues service is sold and serviced by Brian and Nan Knight , listed above as the local contact. Brian and Nan Knight are the Company’s exclusive local Dealer for Meridian, W. Boise, Eagle, Star and Surrounding areas.
SuddenValues is a division of US Online.com, Inc. a privately held company headquartered in Wenatchee, Washington that was founded in 1998. SuddenValues and the related SuddenBlitz services are components of the company’s Sudden Service initiative to bring the efficiencies of the Internet to businesses that market themselves locally. More information about the company can be found online at http://www.suddenvalues.com.
*SuddenValues(R) is a registered trademark and SuddenBlitz™ is a trademark of US Online.com, Inc.
National Contact: Katharine Grove
SuddenValues Corporate
Ph. (509) 663.6031
Email. k.grove@suddenvalues.com
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