LA QUINTA, CA — Christine O’Kelly, co-founder of Online PR News, appeared as a guest on Website Magazine Radio to discuss SEO press releases with Senior Editor Mike Phillips.

To listen to or download the podcast free, visit

During the podcast, Christine discusses:

• The evolution of the press release — how today’s SEO press releases bypass the old media information ‘gatekeepers’
• The SEO benefits of online press releases
• Tips for optimizing your press releases for higher visibility in the search engines
• The difference between online press release distribution and newswire distribution

SEO press releases are not only feature a newsworthy announcement, but are also written with search engines in mind. This typically includes placing a keyword in the title and summary of the release and choosing a distribution source that allows for anchor text links.

As content marketing experts in the SEO field, Christine and co-founder Tara Geissinger developed Online PR News from the ground-up with and online visibility in mind.

Online PR News offers a variety SEO and conversion features such as:

• Anchor text links
• Optimized title tags and Meta descriptions
• Full page distribution to additional news sites
• Embedded images, videos, and slideshows
• Block quotes
• Multimedia file uploading
• PDF creation

“There has been a real shift in the marketplace of online press release distribution. No longer are releases being written and published online in an effort to attract media coverage. A properly optimized news announcement will rank well on its own in search engines — thus making it accessible to anyone searching — journalists, bloggers or even customers,” said Tara Geissinger, Co-Founder of Online PR News (

Those interested in achieving more online visibility among customers, journalists, bloggers, and other brand influencers can subscribe to the company’s Twitter and Facebook channels at:


About Online PR Media: Online PR Media ( is a press release service designed with SEO and social media principles. Online PR Media supercharges traditional media press releases with multimedia, social media, and search engine optimization, to provide the most visibility for news releases. The company is passionate about providing tools and resources for business owners on how to write a press release that gets visibility in the search engines, delivering their messaging to the right people at the right time.

About Website Magazine: Website Magazine (, founded in 2005, is a monthly magazine that covers the various elements that together make websites successful including search engine optimization and marketing, website design, content management, blogging, E-commerce, online advertising, email marketing, analytics, web software and applications, customer service/ customer relationship management, web hosting, mobile web and more.