/EINPresswire.com/ One of the biggest vision awareness events in the calendar took place in October with the aim of encouraging people to look after their eyesight in order to preserve it.

World Sight Day is a day of awareness organised by the World Health Organisation where worldwide attention is focussed on blindness, visual impairment and the rehabilitation of the visually impaired.

As a global leader in the world’s eye health care market, Optical Express is fully supportive of this annual event and of the ‘Vision 2020 The Right to Sight’ initiative, created by the WHO and the International Agency for the Prevention of Blindness.

The WHO estimates that there are more than 285 million people in the world who are visually impaired, and of them, 39 million are blind. Incredibly, 80% of the world’s blindness is avoidable, and can either be treated or prevented by cost-effective means.

Almost half of all cases of blindness, around 18 million, are as a result of cataracts. The majority of these cases are age related and cannot be prevented; however, cataracts can be treated through Natural Lens Replacement, now a very common procedure.

Optical Express has performed more than one million corrective procedures globally and invested £1million plus in advanced technology in every one of its 100 clinics throughout the UK and Ireland.

In addition, Optical Express is the only UK-wide provider to offer Lentis(R)MPlus – advanced technology premium lens for the treatment of long/short sightedness, presbyopia, astigmatism (corneal irregularity) and cataracts.

The WHO states that around 153 million people worldwide are visually impaired in some way because of uncorrected vision errors (near and far sightedness or astigmatism – corneal irregularity) as a result of failing to notice or ignoring the changes in their eyes.

Optical Express provides free eye examinations in Scotland and free examinations with a purchase in the rest of the UK and Ireland, so there is no reason not to come for a regular check. It may save your eyesight and identify the early signs of eye disease and serious conditions like diabetes and high blood pressure.

Both laser surgery and Natural Lens Replacement are simple, fast and painless processes which have literally changed the lives of millions of people worldwide. As the UK’s No. 1 provider of laser eye surgery, Optical Express has gained an outstanding reputation in the global market.

Glasses are the most common means of helping the visually impaired and Optical Express can prescribe lenses to suit every condition, such as single vision, bifocal or varifocal.

With a vast range of stylish designer frames to choose from, glasses can become one of your most important fashion accessories. As an alternative to glasses, however, contact lenses are discreet, easy to use and available as monthly or daily disposable lenses.

Optical Express urge everyone to take the message from World Sight Day 2011 that people must appreciate and look after their eyesight by attending regular eye examinations.

By doing this, they will follow Vision 2020’s plan to eliminate preventable vision impairment and blindness and open their eyes to a much brighter future.