Cincinnati OH, 06/16/2017 /SubmitPressRelease123/

Following another year of growth, Illumination Research, a global market research and consulting firm, hired Jim Miller as VP of Quantitative Insights & Client Services. Jim brings 30+ years of market research supplier experience in consumer insights and data analytics working with BASES and Nielsen.

Jim started his career with BASES, focusing on new product evaluation and sales forecasting; rising through the analytical and client service ranks to ultimately lead the Cincinnati Region office. Jim then moved to England to start the BASES’ direct selling and service model in Europe. Returning to the US, Jim led the BASES Product Development and Operations organizations before returning to client service leading the Global P&G relationship. Upon shifting to a broader Nielsen role, Jim was responsible for delivering integrated Nielsen solutions in response to P&G’s global business issues. Jim’s final role at Nielsen was as the leader of the P&G North America team, with responsibility for leveraging the full Nielsen product portfolio against key strategic business needs. During his career, Jim has earned the reputation of being a trusted advisor with a strong track record of helping Brands grow.

In his new role at Illumination, Jim will lead Illumination’s fast-growing Quantitative business and will partner with a range of new and existing clients to provide expertise in leading research and data analysis that unlock business-building consumer insights. 

“Illumination is at the forefront of bringing Quantitative and Qualitative methodologies together to uncover and understand consumer behavior, and they have a proven track record of creating innovative research solutions. I am excited to be a part of this organization to help our clients transform and grow their businesses with great insights.”

According to Illumination CEO Karri Bass, “We are thrilled to have Jim as one of our senior leaders. His outstanding industry background and extensive client service experience make him extremely well suited for leading our Quantitative business and helping to deliver breakthrough insights to our clients.”

Jim has his BS in Marketing from Arizona State University and his MS in Marketing with a focus in Quantitative Analysis from the University of Cincinnati. Jim is actively involved in volunteer efforts with the Cincinnati FreeStore FoodBank and the St. George Church Food Pantry.  

About Illumination

Illumination is a global consumer and shopper insights firm, offering a diverse portfolio of Qualitative and Quantitative research capabilities. The company’s clients include many of the world’s largest manufacturers and retailers, including Procter and Gamble, Nestle, Abbott, and Kroger. Illumination leverages its industry-leading agile research tools along with a full suite of established methods to help its clients uncover and apply rich insights to grow their business. The 10-year-old business continues on a strong path of growth, building on significant global expansion in recent years. For more information about Illumination Research, please visit 

For more information about Illumination Research, please visit or Contact us at 513.774.9531 or [email protected]

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